Privacy policy

Runbuk, Inc. (“Runbuk”) values your privacy. In this Privacy Policy (“Policy”), we describe the information that we collect about you when you use our website (the “Site”), and use the services on our Site (collectively, “Services”). By using our Services, you agree that your information, including your personal information, will be handled as described in this Policy.

Information We Collect About You

We collect information, including personal information, directly from you as you use our Site and our Services.

Information We Collect Directly From You. When you register to participate the events and/or make reservations, we will need your information such as name on your passport, gender, date of birth, address, telephone number, marathon time, T-shirt size etc. in order to register you to the marathons and other sports events. When you request information from us, subscribe to our newsletter or blog, or otherwise use our Services, we may collect your name, email address, contact information, cell phone model, or any other information that you choose to provide to us. From time to time, you may have the option to participate in surveys; if you choose to do so, we will collect information about you.

Information We Collect Automatically. We may use cookies and other tracking technologies to collect information about you. We collect the following information about your use of our Services via these technologies: your browser type and operating system; web pages you view; links you click; your IP address; your interaction with the Site; length of time you are logged in to our Site; and websites visited before our Site. Please see the section “Cookies and Other Tracking Devices” below for more information about our use of these technologies.

How Do We Use Your Information?

We use your information, including your personal information, primarily to provide our Services to you including but not limited to events registration, to respond to your inquiries, and to notify you of items that we believe would be of interest to you. In particular, we use your information, which may include your personal information (collectively, “information”), for the following purposes:

To provide our Services to you, to communicate with you about your use of our Services, and for other customer service purposes, such as to respond to your inquiries;

For customer loyalty programs;

For marketing and advertising purposes, including to notify you about products and services that we believe may be of interest to you;

To tailor the content and information that we may send or display to you, and to otherwise personalize your experiences while using our Services;

To send you surveys, newsletters or SMS;

To better understand how users access and use our Services, both on an aggregated and individualized basis to improve our Services.

Sharing Your Information

We do not share your personal information with non-affiliated third parties for their own marketing purposes. We will share certain information about you, including personal information (collectively “information), with our service providers and as described below so that we can provide our Services to you.

Service Providers. We may disclose the information we collect from you to third party vendors, service providers, contractors or agents for the purpose to provide Services to you.

We also may share your information for the following reasons:

Business Transfers. If we are acquired by or merged with another company, if substantially all of our assets are transferred to another company, or as part of a bankruptcy proceeding, we may transfer the information we have collected from you to the acquiring company.

In Response to Legal Process. We also may disclose the information we collect from you to comply with the law, a judicial proceeding, court order or other legal process, such as in response to a subpoena.

To Protect Us and Others. We also may disclose the information we collect from you where we believe it is necessary to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person or violations of our Terms of Use or this Policy.

Cookies and Other Tracking Technologies

We and our third party service providers use cookies, web beacons (including clear GIFs), Flash LSOs, and similar technologies to track user activity and collect website data. We may combine this data with the personal information we have collected from you.

Cookies. Cookies allow a web server to transfer data to a computer for recordkeeping and other purposes. We and our third party service providers use “cookies” on our Site to better serve you with tailored information and facilitate your ongoing access to use the Application. There are two types of cookies: session-based and persistent cookies. In addition, we also allow vendors to use cookies on our Site.

Session Cookies. Session cookies exist only during an online session. They disappear from your computer when you close your browser or turn off your computer. We use session cookies to allow our systems to uniquely identify you during a session or while you are logged in to the Application. This allows us to process your online transactions and requests and verify your identity, after you have logged in, as you move through our Application.

Persistent cookies. Persistent cookies remain on your computer after you have closed your browser or turned off your computer. We use persistent cookies to track aggregate and statistical information about user activity, which may be combined with other user information.

Third Party Cookies. We also engage third parties to track and analyze non-personally and personally identifiable data and to serve advertisements. To do so, we may permit third parties to apply cookies to users of our Application, where permitted by law, and, subject to your right to opt-out through the Network Advertising Initiative (as discussed below). We use the data collected by such third parties to help us administer and improve the quality of the Application and to analyze site usage. Such third parties may combine the information that we provide about you with other information that they have collected.

Disabling Cookies. For our website, most web browsers automatically accept cookies, but if you prefer you can edit your browser options to block them in future. The Help portion of the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Visitors to our Site who disable their web browsers’ ability to accept cookies will be able to browse the Site; however, many site features, such as the shopping cart, will not function if you disable cookies.

Web Beacons, Pixel Tags and Other Technologies. We may use web beacons, such as clear GIFs, web bugs or pixel tags, which are tiny graphics with a unique identifier similar in function to cookies. In contrast to cookies, which are stored on your computer’s hard drive, clear GIFs are embedded invisibly on web pages. We may use clear GIFs in connection with our Site to, among other things, track the activities of website visitors, help us manage content, and compile statistics about website usage. We and our third party service providers also use clear GIFs in HTML e-mails to our customers, to help us track e-mail response rates, measure the success of our marketing campaigns, identify when our e-mails are viewed and track whether our e-mails are forwarded.

Site Analytics. As noted, we work with third party service providers who use the technologies described in this section to conduct website analytics to help us track and understand how visitors use our Site and our Application. For example, we use a variety of third party web analytics, to help us improve our Site and our Application’s performance and user experiences.

Third Party Applications

Third party applications may be available on our Site. The owners or providers of those third party applications may collect information from you. Their collection of information is bound by their own information collection policies and practices. We are not responsible for the collection and use of your information by third parties.

Third-Party Links

Our Site contains links to third parties. Any access to and use of such linked websites is not governed by this Policy, but, instead, is governed by the privacy policies of those third party websites, and we are not responsible for the information practices of such third party websites.

How Secure Is Information About Me?

We have implemented commercially reasonable precautions to protect our Site and the information we collect from loss, misuse, and unauthorized access, disclosure, alteration, and destruction. No data security measures can guarantee 100% security at all times.

You should take steps to protect against unauthorized access to your password, computer, and web-enabled devices, among other things, by signing off after using a shared computer, inserting a password on your web-enabled device, choosing a password that nobody else knows or can easily guess, and keeping your password private. You should never share your log-in information with others. We are not responsible for any lost, stolen or compromised passwords, or for any activity on your account via unauthorized password activity.

What Choices Do I Have?

We may send you promotional emails. If you do not wish to receive promotional emails, please opt-out using the link in the email. Please note that it may take up to 10 business days for us to process opt-out requests. If you opt-out of receiving promotional emails from us, we still may send you e-mails about your account or any Services you have requested or received from us, or for other customer services purposes.

The right to be forgotten

You can request Runbuk to remove any and all information that we have stored about you. Please send the request to

Contact Us

If you have any questions, comments or concerns regarding this Policy, please contact us at:

Changes to this Policy

We may change this Policy from time to time, so be sure to check back periodically. We will post any changes to our policy to our Site. If we make any changes to this Policy that materially affect our practices with regard to the personal information we have previously collected from you, we will endeavor to provide registered users with notice of such change, by highlighting the change on the Site or by sending an email to you at the email address that you have registered with us.