The North Pole Marathon receives substantial global tv coverage each year. Footage has been broadcast on all major international channels, including CNN, CBS News, Sky News, BBC News 24, Al Jazeera English, ABC News, Bloomberg TV, Channel 5, TV5 Monde and many more.

The 2013 North Pole Marathon was also the subject of two major documentaries, with Brazil's TV Globo and Hong Kong's TVB traveling to the race. Apple Daily also reported on location to the Hong Kong / Chinese market. The 2012 race was the major element of Episode 2 of a three-part documentary series on the North Pole by Channel 5 in the UK.